CAIRO BOOKS's Description
'Butterworth-Heinemann's CIM Coursebooks have been designed to match the
syllabus and learning outcomes of our new qualifications and should be useful
aids in helping students understand the complexities of marketing. The
discussion and practical application of theories and concepts, with relevant
examples and case studies, should help readers make immediate use of their
knowledge and skills gained from the qualifications.'
Professor Keith Fletcher, Director of Education, The Chartered Institute of
'Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their
various forms since the very beginning and have found them most useful as a
source of recommended reading material as well as examination preparation.'
Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab
Butterworth-Heinemann's official CIM Coursebooks are the definitive companions
to the CIM professional marketing qualifications. The only study materials to
be endorsed by The Chartered Institute of Marketing (CIM), all content is
carefully structured to match the syllabus and is written in collaboration with
the CIM faculty.
Now in full colour and a new student friendly format, key information is easy
to locate on each page. Each chapter is packed full of case studies, study tips
and activities to test your learning and understanding as you go along.
.The coursebooks are the only study guide reviewed and approved by CIM (The
Chartered Institute of Marketing).
.Each book is crammed with a range of learning objectives, cases, questions,
activities, definitions, study tips and summaries to support and test your
understanding of the theory.
.Past examination papers and examiners' reports are available online to enable
you to practise what has been learned and help prepare for the exam and pass
.Extensive online materials support students and tutors at every stage.
Based on an understanding of student and tutor needs gained in extensive
research, brand new online materials have been designed specifically for CIM
students and created exclusively for Butterworth-Heinemann. Check out exam
dates on the Online Calendar, see syllabus links for each course, and access
extra mini case studies to cement your understanding. Explore
marketingonline.co.uk and access online versions of the coursebooks and further
reading from Elsevier and Butterworth-Heinemann.
INTERACTIVE, FLEXIBLE, ACCESSIBLE
ANY TIME, ANY PLACE