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CAIRO BOOKS's Description
Cost-efficient business contingency and continuity planning for a post-9/11
and Katrina world
Disasters can happen. Contingency plans are necessary. But how detailed and
expensive do your contingency and continuity plans really need to be?
Employing a thoroughly practical approach, Business Continuity Strategies:
Protecting Against Unplanned Disasters, Third Edition provides a proven
methodology for implementing a realistic and cost-efficient business
contingency program. Kenneth Myers--an internationally recognized contingency
planning specialist--shows corporate leaders how to prepare a logical "what if"
plan that would enable an organization to retain market share, service
customers, and maintain cash flow if a disaster occurs.
Completely updated throughout to reflect lessons learned from 9/11 and
hurricanes Katrina and Wilma, Business Continuity Strategies, Third Edition
helps cost-conscious senior management:
* Establish a corporate contingency program policy and strategy that ensures
timely completion of a plan, with minimal disruption to operations
* Minimize plan development costs
* Understand the importance of conducting briefings to communicate the proper
mindset before the program development process begins
* Save time and money by avoiding a consultant's traditional approach of
extensive information-gathering that contributes little to the development of
practical solutions, but much in the way of consultant fees
Addressing countless hypothetical disaster scenarios doesn't make good
business sense. Business Continuity Strategies, Third Edition helps companies
focus on what is necessary to survive a natural catastrophe, workplace
violence, or a terrorist attack.