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Branded!: How Retailers Engage Consumers with Social Media and Mobility (Wiley and SAS Business Series)

Branded!: How Retailers Engage Consumers with Social Media and Mobility (Wiley and SAS Business Series)

Last update 5 months, 3 weeks ago

155 EGP

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Last update 5 months, 3 weeks ago

Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies. Market-leading ...

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Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies. Market-leading ...

Branded!: How Retailers Engage Consumers with Social Media and Mobility (Wiley and SAS Business Series) Details

  • The best price of Branded!: How Retailers Engage Consumers with Social Media and Mobility (Wiley and SAS Business Series) by CAIRO BOOKS in Egypt is 155 EGP
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  • Delivery fees are 10 EGP, with delivery expected within 5-8 day(s)
  • Similar products to Branded!: How Retailers Engage Consumers with Social Media and Mobility (Wiley and SAS Business Series) are sold at Jumia with prices starting at 461 EGP
  • The first appearance of this product was on Aug 19, 2014

CAIRO BOOKS's Description

Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies. Market-leading retailers are engaging technology-savvy customers though social media and mobility. Branded! reveals how these digital communication channels are an extension of a retailer's culture and strategy resulting in building brand equity. Comprehensive reviews of Starbucks, Zappos, Wet Seal, Macy's, 1-800-Flowers.com, JCPenney, Pizza Hut and Best Buy are featured. Branded!: Provides a clear review of social media as well as the rapid changes in the development and use of mobility. Demonstrates why retailers cannot 'wait and see', and must move rapidly Shows how each company's social media and mobility initiatives are based on the individual personality of the company. Discusses sophisticated analytic tools that enable retailers to measure their performance and make informed decisions on the data

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