Brand Rewired: Connecting Branding, Creativity, and Intellectual Property Strategy

233 EGP In stock

Discover how the world's leading companies have added value to their company by rewiring the brand creation process Brand Rewired showcases the world's leading companies in branding and how they have added value to their company by rewiring the brand creation process to intersect strategic thinking about intellectual property without stifling creativity. Features interviews with executives from leading worldwide companies ... more on CAIRO BOOKS

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  • The best price of Brand Rewired: Connecting Branding, Creativity, and Intellectual Property Strategy by CAIRO BOOKS in Egypt is 233 EGP
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  • Similar products to Brand Rewired: Connecting Branding, Creativity, and Intellectual Property Strategy are sold at Alef Bookstores, Diwan with prices starting at 88 EGP
  • The first appearance of this product was on Aug 20, 2014
  • Amongst similar products of Brand Rewired: Connecting Branding, Creativity, and Intellectual Property Strategy the cheapest price is 88 EGP from Alef Bookstores

CAIRO BOOKS's Description

Discover how the world's leading companies have added value to their company by rewiring the brand creation process Brand Rewired showcases the world's leading companies in branding and how they have added value to their company by rewiring the brand creation process to intersect strategic thinking about intellectual property without stifling creativity. Features interviews with executives from leading worldwide companies including: Kodak, Yahoo, Kraft, J.Walter Thompson, Kimberly Clark, Scripps Networks Interactive, the Kroger Company, GE, Procter & Gamble, LPK, Northlich and more Highlights how to maximize return on investment in creating a powerful brand and intellectual property portfolio that can be leveraged economically for many years to come Reveals how to reduce costs in the brand creation and legal process Illustrates how a brand strategy intersecting with an equally powerful intellectual property strategy produces a greater economic return and more rewards for the brand project leaders Innovative in its approach, Brand Rewired shows you how how leading companies are abandoning the old school research-and-development-driven innovation philosophy and evolving to a Brand Rewired approach of innovating at the consumer level, using multi-disciplinary teams to build a powerful brand and intellectual asset to maximize return on investment.

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