Brand-driven Innovation (Required Reading Range)

168 EGP In stock

Branding is not merely advertising. On the contrary, in Brand Driven Innovation , branding is considered to provide a driving vision for sustainable growth for organisations. Nor is innovation seen as merely technological and ground-breaking; instead, it’s considered to be any value that is brought to the market and that helps users to fulfil a purpose. This book explains how ... more on CAIRO BOOKS

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  • The best price of Brand-driven Innovation (Required Reading Range) by CAIRO BOOKS in Egypt is 168 EGP
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  • Similar products to Brand-driven Innovation (Required Reading Range) are sold at Alef Bookstores, CAIRO BOOKS with prices starting at 138 EGP
  • The first appearance of this product was on Aug 20, 2014
  • Amongst similar products of Brand-driven Innovation (Required Reading Range) the cheapest price is 138 EGP from Alef Bookstores

CAIRO BOOKS's Description

Branding is not merely advertising. On the contrary, in Brand Driven Innovation , branding is considered to provide a driving vision for sustainable growth for organisations. Nor is innovation seen as merely technological and ground-breaking; instead, it’s considered to be any value that is brought to the market and that helps users to fulfil a purpose.   This book explains how branding can be a driving force for product and service innovations, infusing them with the vision that they need to become relevant, authentic and original. It explores how innovation can help brands fulfil their promise through meaningful manifestations, interactions and experiences, leading to a more durable relationship between organisations and their customers. Crucially, Brand Driven Innovation demonstrates the role that design management can play in connecting the disciplines of branding and innovation, providing the reader with tools, processes and methods to facilitate this relationship.   The first part of Brand Driven Innovation explores existing theoretical ideas in branding, innovation and design management in order to provide you with a solid foundation of knowledge about the subject. In the second, practical half of the book, a four step method is demonstrated that will help you to apply BDI in your own academic or business context.   The book employs practical examples, case studies and interviews from leading individuals and companies throughout, to provide a practical field guide for both students and practitioners alike.  

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