Beyond Traditional Marketing: Innovations in Marketing Practice (IMD Executive Development Series)

360 EGP In stock

This book aims to be what every marketing manager needs to know about marketing in today?s competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the ?classic? literature where innovations in practice had moved ahead of the discipline at an academic level. Each chapter takes a subject that can be defined ... more on CAIRO BOOKS

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  • The best price of Beyond Traditional Marketing: Innovations in Marketing Practice (IMD Executive Development Series) by CAIRO BOOKS in Egypt is 360 EGP
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  • Similar products to Beyond Traditional Marketing: Innovations in Marketing Practice (IMD Executive Development Series) are sold at Diwan with prices starting at 315 EGP
  • The first appearance of this product was on Aug 20, 2014
  • Amongst similar products of Beyond Traditional Marketing: Innovations in Marketing Practice (IMD Executive Development Series) the cheapest price is 315 EGP from Diwan

CAIRO BOOKS's Description

This book aims to be what every marketing manager needs to know about marketing in today?s competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the ?classic? literature where innovations in practice had moved ahead of the discipline at an academic level. Each chapter takes a subject that can be defined as being new or relatively new (for instance value chain marketing, marketing through collaboration with customers, and two-way brand building) and illustrates how new thinking has led to innovations in practice. The book is full of examples of real-world companies who have dealt effectively with the emerging issues, and others who have not. Each chapter ends with managerial highlights and actionable summaries.

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