This product may not be available anymore.
for similar products.
CAIRO BOOKS's Description
The twelve cases in this book, written by Kevin Lane Keller, one of the
international leaders in the study of strategic brand management and integrated
marketing communications, feature some of the world's most successful brands
and companies, including Levi Strauss & Co., Intel, Nike, and DuPont. Keller's
cases examine the strategic brand management process, best practice guidelines,
and how to best build and manage brand equity. For executives and managers in
marketing and/or brand management. This book is suggested for use with
Strategic Brand Management, 2e, also by Kevin Lane Keller and published by