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Best Practice Cases in Branding for Strategic Brand Management (3rd Edition)

Best Practice Cases in Branding for Strategic Brand Management (3rd Edition)

Last update 7 months ago

254.40 EGP

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Last update 7 months ago

The twelve cases in this book, written by Kevin Lane Keller, one of the international leaders in the study of strategic brand management and integrated marketing communications,...

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The twelve cases in this book, written by Kevin Lane Keller, one of the international leaders in the study of strategic brand management and integrated marketing communications,...

Best Practice Cases in Branding for Strategic Brand Management (3rd Edition) Details

  • The best price of Best Practice Cases in Branding for Strategic Brand Management (3rd Edition) by CAIRO BOOKS in Egypt is 254.40 EGP
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  • Similar products to Best Practice Cases in Branding for Strategic Brand Management (3rd Edition) are sold at Jumia with prices starting at 286 EGP
  • The first appearance of this product was on Aug 20, 2014

CAIRO BOOKS's Description

The twelve cases in this book, written by Kevin Lane Keller, one of the international leaders in the study of strategic brand management and integrated marketing communications, feature some of the world's most successful brands and companies, including Levi Strauss & Co., Intel, Nike, and DuPont. Keller's cases examine the strategic brand management process, best practice guidelines, and how to best build and manage brand equity. For executives and managers in marketing and/or brand management. This book is suggested for use with Strategic Brand Management, 2e, also by Kevin Lane Keller and published by Prentice Hall.

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