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CAIRO BOOKS's Description
Basics Marketing: Online Marketing offers an accessible and practical
introduction to what is unquestionably the most dynamic and fast-moving field
in marketing today.
In keeping with advances in technology, and rapid consumer adoption of new
media and new ideas, the possibilities for digital marketing are changing
rapidly. Therefore, throughout this book, Brian Sheehan will guide you through
the major trends that exemplify forward thinking and which will continue to
inspire great online ideas well into the future.
International examples, case studies and practical exercises will help you
master the key concepts and techniques of online marketing so that you can
apply them to your own campaigns.Other AVA titles of interest include Basics
Marketing: Consumer Behaviour , The Fundamentals of Marketing , The
Fundamentals of Creative Advertising and The Fundamentals of Branding .