This product may not be available anymore. Click here for similar products.

Basics Marketing: Consumer Behaviour

Basics Marketing: Consumer Behaviour

Last update 6 months ago

205.20 EGP

LiveOut of stock
Last update 6 months ago

An up-to-the-moment overview of consumer behavior, this first book in the Basics Marketing series examines the role of consumers as individuals and decision makers. Using real-w...

Search for similar items

An up-to-the-moment overview of consumer behavior, this first book in the Basics Marketing series examines the role of consumers as individuals and decision makers. Using real-w...

Basics Marketing: Consumer Behaviour Details

  • The best price of Basics Marketing: Consumer Behaviour by CAIRO BOOKS in Egypt is 205.20 EGP
  • Available payment methods are
    Cash on Delivery
  • Delivery fees are 10 EGP, with delivery expected within 5-8 day(s)
  • The first appearance of this product was on Aug 20, 2014

CAIRO BOOKS's Description

An up-to-the-moment overview of consumer behavior, this first book in the Basics Marketing series examines the role of consumers as individuals and decision makers. Using real-world examples, it explores the relationships between consumers and culture and looks at the impact of current trends, such as digital media and globalization, on consumer behavior. Clear visuals, end-of-chapter reviews, and exercises make Basics Marketing: Consumer Behavior an accessible introduction for anyone interested in consumer behavior and its role in marketing.

Reviews of Basics Marketing: Consumer Behaviour

  • No reviews exist yet for this product.