Basics Marketing: Consumer Behaviour

205.20 EGP In stock

An up-to-the-moment overview of consumer behavior, this first book in the Basics Marketing series examines the role of consumers as individuals and decision makers. Using real-world examples, it explores the relationships between consumers and culture and looks at the impact of current trends, such as digital media and globalization, on consumer behavior. Clear visuals, end- of-chapter reviews, and exercises make ... more on CAIRO BOOKS

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  • The best price of Basics Marketing: Consumer Behaviour by CAIRO BOOKS in Egypt is 205.20 EGP
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  • Similar products to Basics Marketing: Consumer Behaviour are sold at CAIRO BOOKS, Jumia with prices starting at 184.90 EGP
  • The first appearance of this product was on Aug 20, 2014
  • Amongst similar products of Basics Marketing: Consumer Behaviour the cheapest price is 184.90 EGP from CAIRO BOOKS

CAIRO BOOKS's Description

An up-to-the-moment overview of consumer behavior, this first book in the Basics Marketing series examines the role of consumers as individuals and decision makers. Using real-world examples, it explores the relationships between consumers and culture and looks at the impact of current trends, such as digital media and globalization, on consumer behavior. Clear visuals, end-of-chapter reviews, and exercises make Basics Marketing: Consumer Behavior an accessible introduction for anyone interested in consumer behavior and its role in marketing.

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