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CAIRO BOOKS's Description
Images are used everywhere, from cinema posters to perfume packaging, they
have the power to elicit a response and impart information. Images can, quite
literally, 'paint a thousand words', but understanding what they mean, when to
use them and how to control them is becoming ever more crucial. The ability to
alter images is made far easier through technological advances. Importantly
though, what we're altering needs to be understood and controlled. "Basics
Design: Image" will look at two distinct areas: what images mean and how we can
create them. A primer in basic semiotics, "Basics Design: Image" will unravel
the often complicated terminology associated with image 'reading'. On a
practical level, this volume will introduce some of the many ways images are
created; from reportage photography to illustration, computer generation to
iconography and computer and print manipulation. "Basics Design: Image" aims to
equip the contemporary designer with a series of tools and ideas. Inspirational
examples from design agencies help support the 'basic' sections discussed and
allow the reader to see the relevance of fundamental principles in practice.