An Advertiser's Guide to Better Radio Advertising: Tune In to the Power of the Brand Conversation Medium

360 EGP In stock

There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and exploiting the true power of radio as the ?brand conversation medium?. Combining theory, listener understanding and practical advice, ... more on CAIRO BOOKS

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  • The best price of An Advertiser's Guide to Better Radio Advertising: Tune In to the Power of the Brand Conversation Medium by CAIRO BOOKS in Egypt is 360 EGP
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  • Similar products to An Advertiser's Guide to Better Radio Advertising: Tune In to the Power of the Brand Conversation Medium are sold at Diwan, Alef Bookstores with prices starting at 99 EGP
  • The first appearance of this product was on Aug 19, 2014
  • Amongst similar products of An Advertiser's Guide to Better Radio Advertising: Tune In to the Power of the Brand Conversation Medium the cheapest price is 99 EGP from Diwan

CAIRO BOOKS's Description

There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and exploiting the true power of radio as the ?brand conversation medium?. Combining theory, listener understanding and practical advice, the authors explore the scale and effectiveness of radio advertising, how the medium communicates, it?s role in emerging brand thinking, and best practice for creating better radio advertising. Overviews, summaries, quotations and checklists are featured throughout, as well as case studies from companies in all sectors including Sainsbury?s, British Airways, Carphone Warehouse, BT and the British Government.

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