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CAIRO BOOKS's Description
As pressure continues to build on organisations to achieve more with less,
partnering offers tremendous promise as a strategic solution. However, up to
70% of such initiatives fail to meet their objectives. In this book, alliance
expert Mark Darby argues that, in the age of the extended enterprise, firms
must display a positive reputation and hard results from their alliances in
order to attract the best partners and stand out from the growing crowd of
potential allies. Building on this, he introduces the Alliance Brand concept,
explores its critical success factors, and shows in detail how to apply it in
Darby's straightforward advice and comprehensive maps and tools will guide you
on the journey to fulfilling the promise of partnering. The results are higher
revenues and reduced alliance failure rates, along with lower costs and fewer
risks. Alliance brands also have more satisfied staff and partners, and a
transparent, audit-friendly process to satisfy increasing governance concerns.
This leads to sustainable alliance success, and ultimately 'partner of choice'
status in your chosen industries and markets.
That's a compelling return on investment. That's an Alliance Brand.
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