Advertising

290.40 EGP In stock

Advertising is a comprehensive and highly accessible textbook, providing both an understanding of the application of the principles of advertising from a practitioner perspective, as well as a sound academic underpinning, and illustrated with examples of contemporary practice. This text is suitable for undergraduate students of Marketing, in particular Advertising and Marketing Communications and postgraduate students on marketing-led Masters. Tony ... more on CAIRO BOOKS

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  • The best price of Advertising by CAIRO BOOKS in Egypt is 290.40 EGP
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  • Delivery fees are 10 EGP, with delivery expected within 5-8 day(s)
  • Similar products to Advertising are sold at Alef Bookstores, Jumia, CAIRO BOOKS with prices starting at 180 EGP
  • The first appearance of this product was on Aug 20, 2014
  • Amongst similar products of Advertising the cheapest price is 180 EGP from Alef Bookstores

CAIRO BOOKS's Description

Advertising is a comprehensive and highly accessible textbook, providing both an understanding of the application of the principles of advertising from a practitioner perspective, as well as a sound academic underpinning, and illustrated with examples of contemporary practice. This text is suitable for undergraduate students of Marketing, in particular Advertising and Marketing Communications and postgraduate students on marketing-led Masters. Tony Yeshin has a background that successfully combines professional practice and academe. Following several years in the advertising profession with both large international agencies as well as smaller operations, his client experience is wide-ranging. During his career he handled an extensive variety of Client companies from Procter & Gamble and Texaco to Jaffa, Royal Caribbean Cruise Lines and General Foods. His experience ranges across F.M.C.G. to Leisure and Tourism, as well as non-profit organisations. For the past 11 years he has been a Senior Lecturer in Marketing at the University of Greenwich, where he has been responsible for the development of programmes both at undergraduate and post-graduate levels within the field of Marketing Communications.

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