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CAIRO BOOKS's Description
“Looking to create some fresh visuals? [ Advertising ] is your ticket to
inspiration.”— Dynamic Graphics Advertisers are engaged in a constant search
for new ways to grab the interest and appetites of consumers. Often they use
words to provoke interest, but just as frequently they use eye-fooling images
to pull viewers up short and force them to look again. The second look is the
key to a successful piece of communication, and images that elicit that
reaction are an indispensable trick of the advertising trade. Uwe Stoklossa
knows the secrets behind that second glance. He shares the knowledge here in
hundreds of examples of ads he has collected from around the world, and in his
intriguing essays on perception, optical tricks, and illusion. This book will
arm you with a myriad of new techniques for visual seduction and will act as a
springboard for a host of new concepts. It’ s a source of ideas and inspiration
for anyone involved in advertising or the business of communication. 500+ color