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CAIRO BOOKS's Description
Organized in a “point/counterpoint” format, this up-to-date text examines the
impact of advertising on society. It is designed to spark discussion and help
students understand the complexities of the issues being presented. Ideal for
the undergraduate and graduate alike, it features a unique balance between
criticism and practice that is rarely found on the market today. Organized in a
unique, yet effective debate format designed to spark discussion -- even among
audiences with little or no previous knowledge of the subject Each chapter
begins with an overview of the history and central issues surrounding a topic,
and concludes with a summary of the arguments presented Includes suggestions
for further research, questions for discussion, paper topics, and a
bibliography of additional readings Offers an industry-based prospective, as
opposed to a solely critical one Written in an accessible style that lends
substantial clarity to complex issues