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CAIRO BOOKS's Description
Most books on management principles focus on particular rules of thumb and
best management practices. While the latter approach provides useful guidance
and insights, it does not give executives much of an understanding of what bad
management can entail and the damage that it can produce. Indeed, good
management practice makes most sense when it can be directly contrasted with
examples of bad management and its implications. To fill this critical gap,
this book adopts a fresh approach identifying reasons for bad management which
are backed up by case studies from real life business situations. The sound
management principles so developed can subsequently be applied to a broad range
of settings for personal careers in traditional firms or in entrepreneurial or
global ventures. Also, to establish role models and mentor topics for
individuals and companies, and for handling many problems in the current
uncertain international business environment.