Wake Me Up When the Data Is Over: How Organizations Use Stories to Drive Results

119.70 AED

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This book includes real-life examples from over 70 respected organizations, small and large, representing a multitude of industries using stories to drive results. Leaders from ... more on menakart

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This book includes real-life examples from over 70 respected organizations, small and large, representing a multitude of industries using stories to drive results. Leaders from ... more on menakart

Wake Me Up When the Data Is Over: How Organizations Use Stories to Drive Results Details

  • The best price of Wake Me Up When the Data Is Over: How Organizations Use Stories to Drive Results by menakart in UAE is 119.70 AED
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  • Delivery expected within 15 day(s)
  • The first appearance of this product was on May 16, 2018

Technical Specifications

Author:Edward De Bono
Format:Paperback
Language:English
PUBLISHER:Pfeiffer Wiley
Cash on Delivery:Cash on Delivery in UAE.

menakart's Description

This book includes real-life examples from over 70 respected organizations, small and large, representing a multitude of industries using stories to drive results. Leaders from organizations such as Microsoft, Lands' End, Verizon, U.S. Air Force, and World Vision demonstrate the strong positive influence stories can have. No abstract theories or platitudes are conveyed here. The book spells out how Kevin Roberts, CEO worldwide of Saatchi & Saatchi, achieved sustained sales growth after several mergers and downsizings caused the organization to fall on hard times. It also shows how Erik Shaw, president and CEO of FivePoint Federal Credit Union, overcame resistance to an organizational name change, resulting in membership growth exceeding the national average.

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