A luxurious formula designed to target frizz, the VIRTUE Smooth Shampoohelps you to achieve a sleek look for a put-together finish. Formulated with the pioneering protein Alpha Keratin 60ku®, it makes for a potent treatment that’s suitable for day to day use. This superhero ingredient mirrors the keratin found in human hair, allowing it to seamlessly bind to areas that are damaged, leading to impressive reparative results. The shampoo softens rough cuticles to improve your hair’s slick appearance while increasing slip for more manageability.

Blended with Pink Pomelo, which is rich in Vitamins A, C and B1 as well as Zinc, your mane will receive a burst of nourishing goodness to give it a healthier-looking sheen. Narrowing in on frizz, Phospholipids that are sourced from soybeans offer protection even in humid environments, helping you to maintain smoothness and shine. Indian herb Got Kola encourages strands to be stronger while ensuring hair is lustrous and brimming with vitality.

The shampoo is finished off with an uplifting scent made up of Sweet Pear, Lavender and fresh Mint as well as a sumptuous blend of herbs, flowers and fruits.

Safe for coloured hair.Cruelty and gluten-free.

Free from parabens, sulphates, phthalates, synthetic colours and dyes.

Work a quarter-sized amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends. Rinse thoroughly. For best results, follow with your favourite Virtue Conditioner.

Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Sodium Lauroyl Glycinate, Glycerin, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Parfum (Fragrance), Alpha Keratin, Citrus Paradisi (Grapefruit) Fruit Extract, Asiaticoside, Madecassoside, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Sodium Chloride, Amodimethicone, PEG- 120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Ethylhexylglycerin, Celluose, Acrylates Copolymer-4, Citric Acid, C11-15 Pareth-7, Sodium Hydroxide, Trideceth-12, Laureth-9, Lactic Acid, Sorbic Acid, Disodium EDTA, Sodium Acetate, Phenoxyethanol, Limonene, Linalool.