The amazing new ceramic straightening brush that combines the power of a flat iron with the gentle styling ability of a brush to make straightening your hair as easy as brushing your hair! This revolutionary brush smooths and straightens your hair in minutes!

Simply Straight heats up to the perfect temperature for a super-fast, even heating that will not damage hair. Simply brush your hair for tangle-free styling!

The Secret Is…Simply Straight’s ceramic wrapped bristles lift hair at the root to deliver gentle heat around every strand, without flattening or frying your hair, for straight, healthy, shiny hair that’s easier to style and loaded with volume.

Simply Straight™ works on all types of hair and tames unruly curls and frizz and straightens in just minutes! No more excuses that doing your hair takes too long! No more messy hair! Change your look easily and quickly! Get long-lasting salon-quality results! Simply Straight™ leaves your hair looking silky smooth with brilliant shine all day long! Straightening your hair is now as easy as brushing it!!