24 PLATINUM Fragrance, completely reinterpeted. More projection, even longer lasting qualities for 24 hours and more.Platinum is the symbol of exclusivity and wealth. It is precious and rare, widely used in jewelry for its inert and ultra shining properties, and very high density.24 Platinum is its resulting fragrance: deep and intense, it is an exhilarating fragrance for a shining sensorial journey. A full-bodied, long lasting fragrance with a strong flowery and woody heart, blending rapidly and smoothly with vanilla and musk. 24 hours of pure intense pleasure.