The best price of
Multichannel Marketing Ecosystems: Creating Connected Customer Experiences Paperback by
Noon
in UAE is
164 AED
Available payment methods are
Cash on DeliveryCredit CardE-Payment
Delivery fees are 10 AED, with delivery expected within 1-5 day(s)
The first appearance of this product was on Jul 19, 2019
Technical Specifications
ISBN-13:
9780749469627
Author 1:
Markus Stahlberg
Language:
English
Publisher:
Kogan Page Ltd
Number of Pages:
280
About the Author:
Multi-Channel Marketing Ecosystems is a collection of articles written by 35 individual contributors from around the world, edited by Markus Stahlberg and Ville Maila. Markus is the CEO of Phenomena Group Ltd, and Ville is the Planning Director. Phenomena group was the first shopper marketing company to be founded in Europe. It is the global leader in shopper promotions, and operates in over 40 countries. They are also the editors and co-authors of Shopper Marketing (Kogan Page, 2012).
Book Description:
With dramatic changes in consumer behaviour - from online shopping to the influence of social media - marketers are finding it harder than ever to coordinate, prioritize and integrate the latest interactive channels into their overall brand-building strategy. Despite hard evidence showing the importance of digital marketing, the emphasis often remains on traditional media, with the most common social media channels being used without centralized coordination or integration with a wider marketing and branding campaign. Multi-Channel Marketing Ecosystems examines a fundamental game changer for the entire marketing industry - the seismic shift from a single TV-centric path to a multi-channel interactive ecosystem which puts digital technology at the heart of every campaign. With separate chapters on the remaking of marketing, the rise of the digital brand, conversion optimization, m-commerce, searchability in a multi-channel world and predictive marketing, Multi-Channel Marketing Ecosystems shows how marketers and brand managers can react positively to changes in consumer behaviour, building customer responses and loyalty via the full spectrum of digital media.
Editorial Review:
[V]ery interesting nuggets of insight and advice...Being open minded about the authors' perspectives on [the topics] gives the reader a very valuable peek behind the curtain of how marketing can be conducted much more effectively.--Hagen Wenzek, Freestyle Consulting "Journal of Digital and Social Media Marketing "
Multichannel Marketing Ecosystems: Creating Connected Customer Experiences Paperback Price insights and history
The cheapest price of Multichannel Marketing Ecosystems: Creating Connected Customer Experiences Paperback
in UAE was
142.25
AED
from
Noon
within the past 58 months
The highest price of Multichannel Marketing Ecosystems: Creating Connected Customer Experiences Paperback
in UAE was
225
AED
from
Noon
within the past 58 months
The price difference between the cheapest and highest price of Multichannel Marketing Ecosystems: Creating Connected Customer Experiences Paperback
in UAE is
82.75
AED
from
Noon
within the past 58 months
The average price of Multichannel Marketing Ecosystems: Creating Connected Customer Experiences Paperback
in UAE is
172.42
AED
from
Noon
within the past 58 months