STRENGTHENS HAIR ROOTS: Add strength to your hair roots with the goodness of Apple Cider Vinegar and Biotin. Make every hair flip count with your hair and scalp free of impurities and dirt. Give yourself Paraben & Sulfate-free goodness for healthier hair! | GIVES SOFT AND SHINY HAIR: Experience feather-like softness with regular use of Apple Cider Vinegar Shampoo. Apple Cider Vinegar and Biotin together seal moisture into the hair cuticles, giving you soft, shiny and bouncy hair. | GIVES SOFT AND SHINY HAIR: Experience feather-like softness with regular use of Apple Cider Vinegar Shampoo. Apple Cider Vinegar and Biotin together seal moisture into the hair cuticles, giving you soft, shiny and bouncy hair. | PROMOTES HEALTHY HAIR GROWTH: Love is in the hair! Biotin stimulates Keratin production that increases follicle growth, boosts circulation & promotes healthy hair. | SUITABLE FOR ALL HAIR TYPES: This shampoo is dermatologically tested & is suitable for all hair types.