Get rid of dandruff and stay worry free with Head & Shoulders Apple Fresh. The anti-dandruff shampoo removes up to 100% of visible dandruff*. Its clinically proven formula contains Piroctone Olamine, the active ingredient that can fight Malassezia globose, the dandruff-causing microbe. This powerful shampoo controls flaking, scaling, and itching** associated with dandruff and starts working from the first use. The pH balanced shampoo leaves your hair with a long-lasting clean fresh scent that lasts. The Head & Shoulders shampoo suits all hair types: normal, colored, and chemically treated hair. Go out into the world with total confidence when you use the world’s #1 anti-dandruff shampoo*** that is dermatologically tested. *Visible flakes with regular use **Itch due to dandruff ***P&G calculation based on data reported by Nielsen. Duration July 2020-June 2021 time period.