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Technical Specifications

ISBN-10:007710918X
ISBN-13:9.78008E+12
Author 1:David Jobber
Author 2:John Fahy
Language:English
Publisher:McGraw-Hill Education - Europe
Edition Number:2
Number of Pages:384
About the Author:David Jobber is a Professor of Marketing. He is an internationally-recognised marketing academic. His research interests include the use of mail surveys in marketing research, selling and sales management. He has written two books and edited a third.
Book Description:Foundations of Marketing, 2/e" is a thorough, up-to-date and exciting introductory textbook that's ideal for students studying marketing for the first time. The book presents a solid grounding in the fundamentals of contemporary marketing, and is full of lively and recent examples of marketing designed to educate and inspire.
Publication Date:2/1/2006

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