Downy Concentrate Fabric Softener provides you with a boost of freshness that is always there when you need it most : Breathe in the crisp, clean air and feel the fresh-off-the-clothesline freshness and softness. Thanks to its formula Downy concentrate fabric softener – Valley Dew gives your fabrics a longer lasting* freshness with its floral and woody notes whenever you need it, just by rubbing your garment. Downy, always by your side! *vs dilute fabric softener