Dove Strengthening Ritual Avocado Shampoo: Discover the secret of strong hair from Central America, brought to you by Dove. A shampoo for stronger hair that helps reduce hair breakage from the first wash. Dove Nourishing Secrets Strengthening Ritual Shampoo and Conditioner range combine Dove's well known nourishing hair care formulation with avocado oil and calendula extracts. The result is a rich creamy formulation , made from natural extracts, that deeply cleanses and conditions your hair for healthy looking hair. Inspired by the beauty rituals of Central American women to reduce hair fall and strengthen their hair, Dove Strengthening Ritual range is designed to make your hair 10x stronger and reduce hair breakage by 97%**. Nourish and strengthen fragile hair with this Central American-inspired hair beauty ritual from the comfort of your home, especially brought to you from Dove. It’s our little gift to you for healthy looking hair that are fortified from root to tip after the first wash. *hair fall due to breakage **vs. non-conditioning shampoo Directions: Apply to wet hair, massage onto scalp and rinse. Suitable for daily hair wash and for easier hair styling. For best results, use Dove Nourishing Secrets Strengthening Ritual Conditioner, post shampoo. Store in a cool, dry place, way from direct sunlight. Strengthening Ritual Avocado and Calendula Extract Conditioner: Dove Strengthening Ritual was inspired by Central American Rituals of treating hair fall with blends of avocado oil and calendula, rich ingredients known for their strengthening properties. Dove Avocado and Calendula Extract Body Wash: Inspired by rituals practiced by women in Central America, Dove Invigorating Ritual Body Wash combines avocado oil with calendula extract in an energizing and nutritive blend that recharges skin, making you feel revitalized.