Color Wow root cover up, winner of 44 major beauty awards! Cover grey or dark roots seamlessly, extend highlights without peroxide, fill in gaps for thicker fuller looking hair. No mess, just press! FAST, EASY, precise mineral powder adheres to hair instantly. Water resistant formula stays put when you sleep, sweat or swim. Lasts until you shampoo out. Formulated with a variety of pigments plus reflective particles to blend seamlessly and look naturally dimensional.