The Braun Series 7 Electric Shaver 720s-4  is the most advanced line of premium electric shavers for men from Braun, and the 720s is specially designed to deliver an unrivaled shaving experience. This shaver uses more than 10,000 micro vibrations to help capture more hair in every stroke. In addition, its 3 Personalization Modes allow the user find the style of shave the fits him best for ultimate customization. Braun. Designed to make a difference.

• Innovative pulsonic technology. 10,000 micro vibrations help capture more hair
• 3 personalization modes for a more individual shave
• Fully flexible shaving system for maximum facial adaptability
• Activelift captures flat-lying hair in problem areas for a smooth and precise shave
• Optifoil - for the closest braun shave ever

• Pulsonic Technology uses 10,000 micro vibrations per minute to cut more hair in every stroke
• Capture flat lying hair with patented ActiveLift, even in problem areas like the neck
• Get perfect closeness that lasts longer with OptiFoil, our most advanced foil shaver

ActiveLift The world's only patented middle trimmer that actively lifts and cuts flat-lying hair

OptiFoil This shaving foil's unique design captures more hair and cuts deeper than ever before

Precision Long Hair Trimmer Specially designed to trim your sideburns, moustache or beard

Triple Action Cutting System 3 special cutting elements shave long hair as easily as short hair

Contour Adaptive Shaving Head Perfectly adapts to the curves of your problem areas like your jawline and under your chin

100% Waterproof and Fully Washable The shaver's fully sealed body can be rinsed quickly under running water

2-Stage LED Display Updates the charging, battery

Intelligent Pulsonic Technology Delivers up to 10,000 microvibrations per minute to capture and cut more hair in every stroke

3 Personalization Modes Extra Sensitive, Normal, and Intensive modes for a shave that best fits your beard and skin

• Series 7 - 720s shaver
• Cleaning brush
• SmartPlug (100V-240V)
• Protective travel pouch

Product FAQs

What's the difference between foil shavers and rotary shavers? Rotary shavers are designed to work with cyclical movements; Braun foil shavers are designed to work with efficient sideways movements on the skin, giving perfect control and precision. The foils protect the skin from irritation and are specifically designed to deliver the most thorough and comfortable shave from Braun.

What are the differences among Braun Series 7 models? Beyond the shaving technologies found in the 720s, the 760cc features the advanced Clean & Renew System from Braun. The Clean & Renew System automatically cleans, charges, lubricates and dries your electric shaver. Moving another step up, the 790cc model includes all of the technologies of the 760cc while offering the Fast Clean setting and the most advanced display among Braun electric shavers. The 790cc's LCD display offers detailed updates on the status of the charging battery and the hygiene of the shaver itself. In addition, unlike the 720s and 760cc's black casing, the 790cc is packaged in an elegant Noble Metal color.

Do you have any recommendations for how to shave with an electric foil shaver? We recommend that you shave before taking a shower. After a few days without shaving (for example, the first shave after the weekend) you should trim your stubble before you shave. Stretch the skin and shave against the direction of beard growth. Hold the shaver at a right angle (90°) to your skin. Maintain even pressure to achieve the most thorough and comfortable shave from Braun.

How often do I need to change the shaver head? We recommend replacing all cutter parts every 18 months. In order maintain optimal performance, we included a replacement part indicator in the display to ensure that you'll know when to exchange the cutter parts.

Does the battery have a memory effect, as can occur with cell phones or laptops? No, the Braun Series 7 electric shavers for men use a Li-Ion battery that has no memory effect. You can recharge it whenever you want, and it has a low self-discharge rate (vs. NiMh batteries). Li-Ion batteries are the most powerful and longest-lasting batteries available for Braun electric shavers.

Braun's most advanced technology for our most complete and comfortable shave.