602004089557 BENEFIT BADgal BANG! Volumizing Mascara FULL SIZE 8.5g Net. wt. 0.3oz (BLACK) About the Brand: BENEFIT All American cosmetics brand Benefit was founded in 1976 by twins Jean and Jane Ford. From its humble origins as a San Francisco beauty boutique, to the make-up mecca it is today. Benefit combine candy colour hues with all American charm to create their whimsical cosmetic line. After reaching cult status with their multipurpose Benetint, Jean and Jane Ford forged ahead, creating everything from mascaras, to face primers, blushers and lip glosses; all encased in vintage style packaging, creative storytelling ad effortlessly capturing the brand's frivolous nature. They are not only in the makeup business, they are in the feel-good business.