Becoming Facebook: The 10 Challenges That Defined The Company That's Disrupting The World Hardcover English by Mike Hoefflinger - 4/12/2017 Details

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Technical Specifications

ISBN-10:814437966
ISBN-13:9.78081E+12
Author 1:Mike Hoefflinger
Language:English
Publisher:Amacom
Number of Pages:256
About the Author:Michael Hoefflinger has 25 years' experience in Silicon Valley. After working directly for Andy Grove as general manager of the Intel Inside program, he moved to Facebook in 2009 to serve as Lead, Global Business Marketing. During his seven years with the social network, he helped grow their advertising business dramatically. He is now an entrepreneur-in-residence at XSeed Capital.
Editorial Review:Facebook is changing not only the way people use digital but also the way technology companies pursue impact and scale. Becoming Facebook gives an insider's window into the making of this iconic company. It is both fascinating and informative--really, a must read. -- Geoffrey Moore, author of Crossing the Chasm, advisor to technology enterprises, and venture partner at Wildcat Technology. Captures and explains how Facebook confronted its biggest challenges to become one of the most notable stories of our time. There's a lot to discover in this insider's perspective. I certainly did." -- Dennis Carter, father of Intel Inside and former CMO at Intel. "A captivating insider's view of how Facebook became . . . Facebook. Hoefflinger takes you behind the scenes, shedding light on the vision, motivations, and playbook of one of the most successful technology brands of all time."-- Ann Lewnes, EVP and CMO at Adobe
Publication Date:4/12/2017

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Becoming Facebook: The 10 Challenges That Defined The Company That's Disrupting The World Hardcover

Becoming Facebook: The 10 Challenges That Defined The Company That's Disrupting The World Hardcover English by Mike Hoefflinger - 4/12/2017 Price insights and history

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