US curly hair brand As I Am introduces Curl Color™, a six-shade collection of temporary colour gels that show up vividly even on dark hair and washes out easily whenever you decide.

Ideal for sprucing up twist-outs, coils, wash n' go styles and rod sets with a vibrant pop of colour, the curl-enhancing hair paint provides a medium hold that lasts up to one wash, giving you full control and flexibility of your style. Powered by Sub Micron Technology, the flake-free formula enriches curls with a moisture-rich dose of signature ingredient Jamaican black castor oil and ceramides.

Save your precious curls from harsh bleaches and lighteners with this damage-free colouring alternative.

• Section hair off and apply to damp hair from root to tip.
• Use a generous amount based on thickness of hair.
• For maximum vibrancy, apply until colour is visibly bright and saturated on your hair (before drying).
• For a subtle look, apply a fingerfull to each chunk or section of hair. 
• Twist or rake through hair for desired style.
• Use a hooded dryer or hand held diffuser to completely dry your Curl Color application (to avoid colour transfer).
• For Air Drying, please reserve more time for your hair to completely dry (to avoid color transfer).
• For maximum color longevity, consider wearing a bonnet at night to prevent potential transfer to your pillowcase or bedding.

Aqua/Water/Eau, Glycerin, Betaine, Hydroxypropyl Bispalmitamide MEA, Ceramide NG, Ricinus Communis (Castor) Seed Oil, Euphorbia Cerifera (Candelilla) Wax, Behenyl Behenate, Polyhydroxystearic Acid, Carbomer, Ceteareth-25, Sodium Lauroyl Lactylate, Sodium Cocoyl Isethionate, Sodium Lauroyl Glutamate,PEG-3 Distearate, Laureth-9, PEG-8, Piroctone Olamine, PEG-100 Stearate, Cocamidopropyl Betaine, Phenoxyethanol, Caprylyl Glycol, Aminomethyl Propanol, Sodium Benzoate, Fragrance/Parfum, Linalool, Mica (CI77019), Red 7 (CI 15850), Iron Oxide (CI 77491).