Product description

Digital Crown. A modern twist on a traditional feature.

Every new product we’ve introduced has been defined by a unique input device. With Apple Watch, it’s the Digital Crown. On mechanical watches, the crown has historically been used to set the time and date and to wind the mainspring. We reimagined it as a versatile tool that answers the fundamental challenge of how to magnify content on a small display. Pinching to zoom, as you do on iPhone, is impractical. But turning the Digital Crown allows you to navigate nimbly and precisely, without obstructing your view. You can zoom in and out of photos, quickly scroll through lists, input data, or press it like a button to return to the Home screen. The Digital Crown is an integral part of the Apple Watch experience.

Not just a display, but the focal point of the whole experience

A Retina display is the primary surface for every interaction with Apple Watch. And it’s clear why. The incredibly high pixel density makes numbers and text easy to read at a glance, even while you’re moving. Images and graphics render with remarkable sharpness and contrast, including finely detailed ones like the rotation of a hair-thin second hand on a watch face. And the display is extremely energy efficient, critical for a device you wear throughout the day. On most Apple Watch models, the display is laminated to a machined and polished single crystal of sapphire. Next to diamond, it’s the hardest transparent material. On watches in the Sport collection, protection is provided by strengthened Ion‑X glass.

Glances. Just the right amount of information, right where you want it.

Since wristwatches were invented in the 19th century, people have been glancing at them to check the time. With Apple Watch, this simple, reflexive act allows you to learn so much more. We optimized your favorite apps for the wrist by developing Glances — scannable summaries of the information you seek out most frequently. To see them, you simply swipe up from your watch face. In an instant, you can glimpse the weather forecast, check out what’s next on your calendar, or find your current location on a map. You can quickly swipe through different Glances, or tap on one to go directly to its corresponding app for more details.

Notifications. See and feel what’s next on your schedule.

Because it’s connected to your iPhone, Apple Watch can present time in a more personal way. One that’s based around your life and schedule. You’ll receive real-time notifications for incoming mail, messages, and calls. So you can answer or dismiss them instantly. And since Apple Watch sits on your wrist, your alerts aren’t just immediate. They’re intimate. A gentle tap lets you know the time and place of your next meeting, when you should leave, and the best route to take. Once you’re on your way, a tap on the wrist lets you know when to turn left, or right. And you can always swipe down to see any notifications you may have missed.

Properties

Features

• 38mm Case
• 7000 Series Silver Aluminum Case
• Ion-X glass
• Retina display with Force Touch
• Composite back
• Sport Band with stainless steel pin
• Digital Crown
• Heart rate sensor, accelerometer, and gyroscope
• Ambient light sensor
• Speaker and microphone
• Water resistant