Trussardi launched a new men's fragrance My Land; eternal scent of Italian elegance, power, sophistication and integrity, as well as intense sensuality. This is a scent of elegant Italians, virile, active and successful worldwide.

The fragrance is characterized as classical and modern woody - fougere that captures the power of woods surrounded by sensual leather. The compositions opens with citrus notes of green mandarin and bergamot, leading to the heart of lavender, violet and Calone molecule that provides a fresh and marine note. The base is one that is dominant, with its intense accords of leather, vetiver and tonka bean.