The easy way to grasp customer analytics Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. 'Customer Analytics For Dummies' shows you how to measure each stage of the

The easy way to grasp customer analytics Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. 'Customer Analytics For Dummies' shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions.