The Zippo brand dates back to 1932 when the first Zippo lighter was built‎.‎ Today‎,‎ the brand enjoys a very high unaided awareness rate worldwide‎.‎ Zippo has invested significantly to promote its high‎-quality products and build a globally recognized brand‎.‎ Zippo is aggressively protecting its trademark by asserting its legal rights to stop the manufacturing of infringing lighters‎.‎