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Winning in Emerging Markets : A Road Map for Strategy and Execution

402 ج.م. Out of stock

* Format‎:‎ Hardback * Number of Pages‎:‎ 272 pages * Dimensions‎:‎ 154.94 x 236.22 x 20.32mm * Weight‎:‎ 476.27g * Publication date‎:‎ 28 Apr 2010 * Publisher‎:‎ Harvard Business Review Press Already cited by the Financial Times‎,‎ Forbes‎.‎com‎,‎ The Economic Times‎,‎ WSJ/Mint and several other prominent global business publications‎,‎ Winning in Emerging Markets is quickly becoming the go‎-to book for ... المزيد عند جوميا

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  • أفضل سعر لـ Winning in Emerging Markets : A Road Map for Strategy and Execution من جوميا فى مصر هو 402 ج.م.
  • طرق الدفع المتاحة هى
    دفع عند الاستلامبطاقة ائتمانيةالدفع البديل
  • تكلفة التوصيل هى 15 ج.م., والتوصيل فى خلال 2-5 أيام
  • أول ظهور لهذا المنتج كان فى مارس 11, 2016

المواصفات الفنية

  • SKU:

    JU030BKAJC4NNAFAMZ

  • Model:

    9781422166956

  • Author:

    Tarun Khanna

وصف جوميا

  • Format‎:‎ Hardback
  • Number of Pages‎:‎ 272 pages
  • Dimensions‎:‎ 154.94 x 236.22 x 20.32mm
  • Weight‎:‎ 476.27g
  • Publication date‎:‎ 28 Apr 2010
  • Publisher‎:‎ Harvard Business Review Press

Already cited by the Financial Times‎,‎ Forbes‎.‎com‎,‎ The Economic Times‎,‎ WSJ/Mint and several other prominent global business publications‎,‎ Winning in Emerging Markets is quickly becoming the go‎-to book for mapping a strategy for entering new markets‎-‎-and then quickly gaining a competitive edge in those high growth regions‎.‎ Advancing the discussion about emerging markets themselves and how organizations can best leverage the potential of these regions‎,‎ Tarun Khanna and Krishna Palepu ‎-‎- both well respected thinkers on the subject ‎-‎- argue there is more to sizing up these markets than just evaluating data points related to size‎,‎ population‎,‎ and growth potential‎.‎ In fact‎,‎ they say the possibility to expand a company‎'‎s progress in developing economies is to first asses the area‎'‎s lack of institutional infrastructure‎-‎-and then to formulate strategies around what the authors call "institutional voids" to the firm‎'‎s advantage‎.‎ Khanna and Palepu say the primary exploitable characteristic of an emerging market are such voids‎,‎ and though they create challenges‎,‎ they also provide major opportunity both for multinationals and local contenders‎.‎ Winning in Emerging Markets serves as a playbook for measuring a market‎'‎s potential and for crafting a strategy to succeed there‎.‎

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    Winning in Emerging Markets : A Road Map for Strategy and ExecutionWinning in Emerging Markets : A Road Map for Strategy and Execution






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