Many leading‎-edge books are now stating that emerging social networks are rewriting and impacting the rules of business‎.‎ Now you can discover exactly how to use social networking in your business to drive better decision‎-making and greater profitability‎.‎ We Are Snarter Than Me is a collaboration of Wharton‎,‎ MIT and thousands of business innovators‎,‎ worldwide‎.‎ Drawing on their collective ‎"‎in the trenches‎"‎ experience‎,‎ the wearesmarter‎.‎org community reveals what does and does not work when you bring social netowrks and communities into your decision‎-making and business processes‎.‎ This book shares powerful insights and new case studies from product development‎,‎ manufacturing‎,‎ marketing‎,‎ customer service‎,‎ finance and management along with rules for effective community building‎.‎ You‎'‎ll learn which business functions can best be accomplished or supported by communities‎;‎ how to provide effective moderation‎,‎ balance structure with independence‎,‎ manage risk‎,‎ define success‎,‎ implement effective metrics‎,‎ and much more‎.‎ From tools and processes to culture and leadership‎,‎ We Are Smarter than Me will help you transform the promise of social networking into a profitable reality‎.‎