Open your eyes to a world of possibilities: demure daytime looks to full-on drama. Go subtly lined and defined, or go all the way for the ultimate smoky eye. Play with bright pops of color or stick with the classics. Only Maybelline New York gives you so many looks, so many ways. Our shadow, liner and mascara collections will transform your look in the blink of an eye.

Love big, bold, dramatic lashes? Or do you prefer a more natural yet noticeable look?  Maybelline New York’s superior brush technology and innovative formulas let you create whatever lash look you set your eyes on. Choose lengthening or volumizing formulas; an incredible curl or amazing definition. Maybelline makes it happen.

Why you'll love it:

- The Turbo Boost Plumping Gel formula pumps up lashes for up to 5X the volume.

- The Anti-Clump Turbo Brush builds ultra-volume.

- Ophthalmologically tested - suitable for sensitive eyes and contact lens wearers.

For best results

"Apply mascara from outer lash to inner lash, sweeping brush slowly from root to tip. Do not let dry it between coats." - Fiona Jolly, Maybelline New York's Celebrity Make-Up Artist.

Quickly and easily removed.