This range has been carefully selected for its latest technology‎,‎ driven by our salon heritage we work with our stylists to deliver expert solutions from salon quality products‎.‎ Why Use 7 Day Keratin Smooth Shampoo‎?‎ Infused with Keratin and made with lower sulfates this product gently cleanses and removes impurities‎.‎ For 7 Day Keratin Smooth Conditioner and 7 Day Heat Activated Treatment‎.‎ Gentle enough for everyday use and on color treated hair‎.‎ Why Use 7 Day Keratin Smooth Conditioner‎?‎ This Conditioner‎,‎ as part of the 7 Day Smooth System‎,‎ works with the heat of your flat iron to transform unruly hair into salon‎-smooth hair that even lasts through 3 washes‎.‎ You can easily create your style everyday with less frizz and more manageability‎.‎ Gentle enough for everyday use and on color treated hair‎.‎ Why Use 7 Day Keratin Smooth Heat Activated Treatment‎?‎ This Heat Activated Treatment‎,‎ as part of the 7 Day Smooth System‎,‎ works with the heat of your flat iron to transform unruly hair into salon‎-smooth hair that even lasts through 3 washes‎.‎ You can easily create your style every day with less frizz and more manageability‎.‎