Since 1925‎,‎ Lux has been bringing the best of beauty – and the pleasure that comes with it – to every woman in the world‎.‎ Made like the costliest French soap and known as the beauty secret of some of the most glamorous stars – from Elizabeth Taylor‎,‎ Audrey Hepburn‎,‎ Marilyn Monroe‎,‎ to Ashwarya Rai‎,‎ Katrina Kaif and Shu Qi ‎-our alluring beauty treats delight women in more than 100 countries worldwide every day‎.‎ Lux believes that beauty doesn’t have to be about hard work‎,‎ but rather‎,‎ about pleasure‎.‎ To bath in luxurious Lux daily is to come out feeling transformed‎,‎ feeling on top of the world – inspiring every woman to feel irresistible and confident in her own skin every day‎.‎