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Understanding Media Economics

503 ج.م. Out of stock

* Format‎:‎ Paperback * Number Of Pages‎:‎ 232 pages * Dimensions‎:‎ 170 x 240 x 14mm * Weight‎:‎ 419.99g * Publication date‎:‎ 01 May 2013 * Publisher‎:‎ SAGE Publications Inc ‎"‎Expertly synthesizes economic theory and contemporary cases to both explain the structure of the contemporary media industry and shed insight on the significant challenges and controversies confronting the sector‎.‎‎"‎ ‎- ... المزيد عند جوميا

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تفاصيل المنتج

  • أفضل سعر لـ Understanding Media Economics من جوميا فى مصر هو 503 ج.م.
  • طرق الدفع المتاحة هى
    دفع عند الاستلامبطاقة ائتمانيةالدفع البديل
  • تكلفة التوصيل هى 15 ج.م., والتوصيل فى خلال 2-5 أيام
  • أول ظهور لهذا المنتج كان فى مارس 10, 2016

المواصفات الفنية

  • SKU:

    JU030BKAJ4NNNAFAMZ

  • Model:

    9781412930772

  • Product Dimensions:

    953x669x53

  • Author:

    Gillian Doyle

وصف جوميا

  • Format‎:‎ Paperback
  • Number Of Pages‎:‎ 232 pages
  • Dimensions‎:‎ 170 x 240 x 14mm
  • Weight‎:‎ 419.99g
  • Publication date‎:‎ 01 May 2013
  • Publisher‎:‎ SAGE Publications Inc

‎"‎Expertly synthesizes economic theory and contemporary cases to both explain the structure of the contemporary media industry and shed insight on the significant challenges and controversies confronting the sector‎.‎‎"‎ ‎- Lucy Kung‎,‎ Oxford University and Jonkoping University ‎"‎A wide‎-ranging‎,‎ accessible introduction to media economics and their application to a broad range of media topics from advertising and business models to copyright‎,‎ audience demand and public policy‎.‎‎"‎ ‎- Chris Bilton‎,‎ University of Warwick ‎"‎An excellent textbook on media economics‎,‎ which takes into account the full complexity of the subject matter in the context of structural‎,‎ technological and creative transformations that characterise digital media‎.‎‎"‎ ‎- Milan Todorovic‎,‎ London Metropolitan University With the rapidly evolving digital media landscape‎,‎ this second and completely revised edition of Understanding Media Economics moves beyond a sector‎-specific approach to media analysis‎,‎ and instead focuses on the issues and imperatives that are now central to how economic forces impact on the media industries‎.‎ Exploring themes such as innovation‎,‎ digital multi‎-platform developments‎,‎ the emerging importance of networks‎,‎ branding and segmentation of market demand‎,‎ strategies of risk‎-spreading‎,‎ maximizing value within content‎,‎ intermediation and rights management‎,‎ corporate expansion and advertising‎,‎ this book addresses and explains the key pressing questions and issues that are transforming contemporary media industries and markets‎.‎ Gillian Doyle makes the economics of the media fascinating‎,‎ compelling and easy to understand‎.‎ This is essential reading for all students of the media‎.‎

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