ZombiU puts players in the middle of London circa 2012‎,‎ where an outbreak has infected the population‎,‎ destroying their humanity and turning them into mindless monsters preying on the flesh of the few remaining survivors‎.‎ This fear‎-fueled first‎-person shooter takes all the terror‎,‎ chaos and tension found in the best of the horror genre and adds original interactive elements‎,‎ including a unique death mechanic that puts players in the body of a different survivor each time they die‎,‎ allowing them to track and take down their old‎,‎ infected characters‎,‎ recover their equipment and see if they can stay alive just a little bit longer this time‎.‎