Tommy Hilfiger is launching a fragrant duo named Loud for young women and men‎.‎ Both perfumes of the duo are supposed to be real rock ’n’ roll fragrances inspired by music for the same public that buys Hilfiger denim‎.‎Perfumers of the house of Givaudan‎,‎ Aurelien Guichard and Yann Vasnier created both new editions of central notes of rose and patchouli‎.‎ Loud for Her incorporates litchi and rose in a top and patchouli in a base‎.‎Since the main theme is music‎,‎ Chad Lavigne designed two flacons in shape of music records‎.‎ Edition for women is coloured in pink‎,‎ while men’s version is transparent black‎,‎ with silver stoppers resembling stereo knobs‎.‎ Loud for Her was launched in 2010‎.‎