- Format: Paperback
- Number Of Pages: 288 pages
- Dimensions: 106 x 170 x 20mm
- Weight: 120g
- Publication date: 01 Jan 2006
- Publisher: Little, Brown & Company
In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.