The author of the bestselling ‎"‎The Art of Innovation ‎"‎reveals the strategies IDEO‎,‎ the world‎-famous design firm‎,‎ uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity‎.‎ The role of the devil‎'‎s advocate is nearly universal in business today‎.‎ It allows individuals to step outside themselves and raise questions and concerns that effectively kill new projects and ideas‎,‎ while claiming no personal responsibility‎.‎ Nothing is more potent in stifling innovation‎.‎ Drawing on nearly 20 years of experience managing IDEO‎,‎ Kelley identifies ten roles people can play in an organization to foster innovation and new ideas while offering an effective counter to naysayers‎.‎ Among these approaches are the A‎"‎nthropologist ‎"‎the person who goes into the field to see how customers use and respond to products‎,‎ to come up with new innovations‎;‎ the‎"‎ Cross‎-pollinator‎"‎ who mixes and matches ideas‎,‎ people‎,‎ and technology to create new ideas that can drive growth‎;‎ and the‎"‎ Hurdler‎,‎‎"‎ who instantly looks for ways to overcome the limits and challenges to any situation‎.‎ Filled with engaging stories of how companies like Kraft‎,‎ Procter and Gamble‎,‎ Cargill and Samsung have incorporated IDEO‎'‎s thinking to transform the customer experience‎,‎ THE TEN FACES OF INNOVATION is an extraordinary guide to nurturing and sustaining a culture of continuous innovation and renewal‎.‎

• Category‎:‎ Economics
• Binding‎:‎ Hardcover
• Language of Text‎:‎ English
• Author‎(‎s‎)‎‎:‎ Thomas Kelley‎,‎ Jonathan Littman
• Publisher‎:‎ Broadway Business
• ISBN‎:‎ 9780385512077
• Number of Pages‎:‎ 273
• Dimensions‎:‎ 9.3 x 6.1 x 1 inches