One of the most frequent challenges that managers and executives face today is‎:‎ ‎'‎How do I keep on growing and at the same time‎,‎ make a profit‎?‎‎'‎ Based on the author‎'‎s extensive research on over 350 Fortune 1000 Firms‎,‎ The Momentum Effect proves that the old method of spending big on marketing and slashing the manufacturing costs doesn‎'‎t work anymore‎.‎ Instead‎,‎ it provides new evidence to show that in order to achieve profitable growth you have to create new value for customers through innovation‎,‎ ingenuity and most importantly by seeing things from a customer perspective‎.‎ This strategy generates a positive‎,‎ reinforcing momentum which leads to further growth‎.‎ Why limit your business growth‎?‎ With Momentum‎,‎ you won‎'‎t have to‎.‎