The Fashion Designer‎'‎s Sketchbook is a must‎-have resource for both fashion students and practising designers who wish to learn new ways of generating design ideas in order to create successful fashion collections‎,‎ and who wish to develop their own creative aesthetic‎.‎ It demonstrates how the fashion design sketchbook serves as a crucial creative tool for professional development ‎- and a valuable portfolio of design work to present to potential employers‎.‎ This book identifies four distinct types of creative journal‎,‎ each representing a different phase in the design process‎:‎ the inspiration diary‎,‎ the working journal‎,‎ the presentation journal and the design log‎;‎ and it explores how one develops out of the other‎,‎ each stage in the idea generation process moving the process forward organically from discovery‎,‎ to direction‎,‎ to design development and delivery‎.‎ The Fashion Designer‎'‎s Sketchbook shows readers how to turn their sketchbooks into source books‎;‎ how to generate design ideas from everyday experience‎;‎ explores multiple ways of presenting and arranging elements within pages‎;‎ details digital search and storage techniques as well as bulletin board journalling‎;‎ and provides exercises to improve readers‎'‎ illustration skills and enquiry‎,‎ promoting in‎-store sketching and visual analysis to focus awareness of design aesthetics‎,‎ taste levels and design vision‎.‎ The book also explores the need to address market realities‎,‎ consumer profiles and trend analysis‎,‎ and shows how to build design collections based on target customer demographics and different markets‎.‎ Beautifully illustrated and filled with a vast range of inspirational and full‎-colour design illustrations‎,‎ The Fashion Designer‎'‎s Sketchbook also features interviews with designers and industry experts‎.‎ With a strong emphasis on exploratory design‎,‎ this exciting resource provides readers with stimulating exercises designed to enable readers‎'‎ sketchbook work and their creative vision to shine‎.‎