As the number of universities offering entrepreneurial programs continues to increase‎,‎ there is a growing need for a suitable framework for the teaching of entrepreneurship beyond the operational side of the business and the preparation of a business plan‎.‎ This book offers a fresh approach to entrepreneurship by teaching readers how to discover and create a new firm‎,‎ or grow an existing one‎,‎ starting from a firm‎'‎s or team‎'‎s capabilities‎.‎ The core methodology is based on the ‎'‎entrepreneurial arch‎'‎ which provides a more holistic view of entrepreneurship by dividing the business development process into six distinct segments‎.‎ An important feature of this model is the inclusion of learning units focusing on opportunity identification‎,‎ business design and risk reduction before the business planning stage is attempted‎.‎ Illustrated with various real‎-world examples‎,‎ this structured and concise book will appeal to students‎,‎ as well as to practitioners looking to develop their entrepreneurial skills‎.‎

• Author‎:‎ Timothy L‎.‎ Faley
• Publisher‎:‎ Cambridge University Press
• ISBN‎:‎ 9781107424821