It‎'‎s an old adage‎,‎ and like many cliches‎,‎ it is very true‎:‎ if you fail to plan‎,‎ you plan to fail‎.‎ Managers‎,‎ at some point their career‎,‎ will need to either write or agree a marketing plan‎.‎ Plans which will form the basis of how a company relates to their market place and how they intend to reach their strategic goals‎.‎ There is of course a myriad of books on marketing planning on the market‎.‎ Unlike many of the titles on the market‎,‎ this one gives you the real low‎-down on what will and will not work and how you can develop marketing plans that will achieve strategic goals‎.‎ About The Author Angela Hatton is a business consultant whose extensive experience includes introducing marketing planning to companies such as BBC‎,‎ Barclays Bank and Sony‎.‎ She is a prolific and successful writer for both students and professionals and a senior examiner with the Chartered Institute of Marketing‎.‎ She is also a visiting lecturer at Boston University‎,‎ City of London Business School and London University‎.‎