The 86 percent solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years

227 ج.م. In stock

* Publisher‎:‎Pearson * Copyright‎:‎2005 * Language‎:‎ English * ISBN13 ‎:‎9780131489073 * Number Of Pages‎:‎ 256 pages * Edition‎:‎1 Most global businesses focus nearly all their efforts on selling to the wealthiest 14% of the world‎'‎s population‎.‎ It‎'‎s getting harder and harder to make a profit that way‎:‎ these markets are oversaturated‎,‎ overcompetitive‎,‎ and declining‎.‎ The Invisible Market shows how to ... المزيد عند جوميا

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المواصفات الفنية

  • SKU:

    JU030BKAKHKINAFAMZ

  • Model:

    BACCAH - 9780131489073

  • Main Material:

    Paperback

  • Author:

    Vijay Mahajan. Kamini Banga

وصف جوميا

  • Publisher‎:‎Pearson
  • Copyright‎:‎2005
  • Language‎:‎ English
  • ISBN13 ‎:‎9780131489073
  • Number Of Pages‎:‎ 256 pages
  • Edition‎:‎1
Most global businesses focus nearly all their efforts on selling to the wealthiest 14% of the world‎'‎s population‎.‎ It‎'‎s getting harder and harder to make a profit that way‎:‎ these markets are oversaturated‎,‎ overcompetitive‎,‎ and declining‎.‎ The Invisible Market shows how to unleash new growth and profitability by serving the other 86%‎.‎ Vihajan Mahajan offers detailed strategies and implementation techniques for product design‎,‎ pricing‎,‎ packaging‎,‎ distribution‎,‎ advertising‎,‎ and more‎.‎ Discover radically different ‎'‎rules of engagement‎'‎ that make emerging markets tick‎,‎ and how European and Asian companies are already driving billions of dollars in sales there‎.‎ Mahajan shows how to understand and manage lack of infrastructure and media‎,‎ low literacy levels‎,‎ and ‎'‎unconventional‎'‎ consumer behavior‎.‎ Learn how to redefine the ‎'‎real‎'‎ competition‎;‎ tap into the informal economy and unconventional channels‎;‎ leverage expatriate word‎-of‎-mouth‎;‎ pool demand to reach critical mass‎;‎ piggyback innovations on local tradition‎;‎ and price and package to reflect local realities‎.‎ As traditional markets become increasingly unprofitable‎,‎ emerging markets become the #1 opportunity for growth‎.‎

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